Danni Jo Designs

Danni Jo comes from a ranching and Rodeo family- Based out of the Nebraska panhandle.

She grew up rodeoing, and was heavily involved in 4-H throughout her younger years. Rodeo took her all the way through college, and sparked her love for western fashion.
She worked in Western retail for a couple of years and traveled all over the country with other western brands, before she started her own business in 2016. This business began with revamping vintage purses, and making leather jewelry, and now it has blossomed into a full western store/boutique.
She travels throughout the Midwest during the spring and summer months with her mobile boutique trailer, and then in the winter time, you can find all of her merchandise at the home-front store on the south end of Chadron Nebraska.

Danni Jo got married in September 2024 to the love of her life, Cole Sittig. Alongside her business, they also own and operate the Lazy YS Equine horse boarding, and training facility. Cole is also the head wrestling coach for a local high school. They have a very busy life, but they are absolutely living their dream out day by day!

We appreciate you being here, and if you would ever like to set up an appointment to shop at the homefront store please contact Danni Jo at 308-207-5829 or Dannijodesigns@hotmail.com.